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Liverpool expands content deal with Turner Sports

Virgil van Dijk of Liverpool organises play during the UEFA Champions League group E match between SSC Napoli and Liverpool FC at Stadio San Paolo on September 17, 2019 in Naples, Italy. (Laurence Griffiths/Getty Images)

Liverpool FC has extended its partnership with Turner Sports, in which exclusive content from in-house channel LCTV will be distributed in the United States via Turner’s sports streaming service B/R Live.

It follows Turner and B/R Live’s exclusive deal to broadcast Liverpool’s summer tour of the United States this year. Turner and B/R Live also have the US rights to the Champions League and Europa League.

As part of the deal, Liverpool’s American fans will have access to 40 live matches per season, including pre-season, U23, U18, Liverpool FC Legends and LFC Women’s games, and replays for all first-team matches in all competitions.

Additionally, supporters will be able to watch behind-the-scenes content featuring Liverpool players and manager Jürgen Klopp.

Billy Hogan, managing director and chief commercial officer at LFC, said: “We’re incredibly excited to expand our partnership with Turner Sports to launch LFCTV on B/R Live. The relationship with Turner began this summer when they did a terrific job broadcasting our pre-season tour matches and we’re delighted to be extending it as we look to offer more LFC content to all our fans in the US over the coming seasons.”

In JanuarySports Illustrated’s subscription streaming service SI TV signed a deal to air Liverpool first-team matches on delay for the remainder of the 2018-19 season.

Read this: Liverpool goes it alone | Why an ‘independent’ US tour offered the club more than the ICC