Liverpool FC and Fenway Sports Management have appointed Kate Pratt as the Premier League club’s first head of sales for the Americas.
Pratt, who will be based in New York City at FSM’s newly-opened offices, will serve as Liverpool’s first senior executive in the Americas, providing a local touch point for the club across commercial activity in the region.
In a newly-created role, Pratt will direct Liverpool’s sales efforts and commercial activities in North and South America and assume responsibility for driving revenue and growing the club’s commercial presence in those regions.
She will work closely with FSM’s sales and representation team to develop and execute Liverpool’s US commercial strategy and identify and secure both global and national partners for the club to aid the growth of the club’s revenue streams.
FSM serves as the global sponsorship sales arm for parent company Fenway Sports Group, whose sports properties include Liverpool FC, the Boston Red Sox, New England Sports Network and Roush Fenway Racing.
“Kate will play a key role for the club as we increase our commercial activity in the Americas and continue to build on the strong foundation of U.S.-based organizations we’ve developed since Fenway Sports Group acquired LFC in 2010,” said Billy Hogan, Liverpool’s managing director and chief commercial officer.
“Her knowledge, experience and extensive relationships will add considerable depth to our commercial team and help us drive revenues that ensure the club has the resources necessary to continue to compete and win at the highest level in all competitions.”
Pratt most recently served as director of marketing partnerships and team sales for Madison Square Garden Company.
“It is privilege to join Fenway Sports Management and work with Liverpool Football Club, one of the most storied sports Clubs in the world, and collaborate with the talented leadership teams in the Fenway Sports Group portfolio,” said Pratt.
“The global reach of Liverpool is remarkable – widespread, fiercely passionate and loyal. I look forward to expanding on the current success of the club by helping grow Liverpool’s global commercial business through new and exciting strategic partnerships with leading, Americas based companies.”