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Liverpool appoints former Manchester United man Scammell as commercial director

Matt Scammell, Liverpool FC's new commercial director (Photo by Liverpool FC)

Newly-crowned Premier League champion Liverpool has announced the appointment of Matt Scammell as its new commercial director.

Scammell arrives at Liverpool having spent nine years with the club’s fierce rival Manchester United in various commercial roles. 

He joined the Red Devils in 2011 as sales director, progressing to become the club’s head of global sponsorship sales in 2017 before leaving in February of this year. 

At Liverpool, he will focus on the continued expansion of the club’s portfolio of commercial partnerships, at a time when its fortunes are on the rise following two years of on-pitch success. He will report directly to Billy Hogan, Liverpool’s managing director and chief commercial officer. 

On Scammell’s appointment, Hogan said: “We’re very pleased to welcome Matt to the club, his vast experience and expertise will undoubtedly continue to drive our commercial partnerships business in the right direction – I look forward to working closely with him.”

Scammell himself added: “I’m delighted to be joining Liverpool at what is a really important time for the teams both on and off the pitch. I’m looking forward to using my experience across sport and technology to enhance the great work already being done at the club.”

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