LIV Golf eager to create breakaway women’s tour

LIV Golf CEO Greg Norman (Credit: Getty Images)

The Saudi-backed LIV Golf is looking to establish its own breakaway women's tour, which would provide competition to the Ladies Professional Golf Association Tour and Ladies European Tour.

"One hundred per cent. Drop the mic on that," LIV Golf chief executive Greg Norman told the Palm Beach Post of the plans. "We have discussed it internally, the opportunity is there. We've actually had one of the most iconic female golfers sitting in this room having a conversation with her. She absolutely loves the whole concept and is behind the whole concept."

Norman cited the fact that Saudi energy and chemicals company Aramco is a sponsor of the Ladies European Tour, with the cross-continent Aramco Team Series, as a commercial reason to enter the women's golf landscape.

"Why is it OK for [women's golf] and nobody barks at them?" Norman said. "But the boys, they're barking at you."

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