HomeNewsSponsorship & MarketingHandballEurope

Liqui Moly named EHF Champions League sponsor at start of Infront-DAZN cycle

Sporting CP face Dinamo Bucharest in EHF Men's Champions League match on March 1, 2020 (Photo by Alex Nicodim/NurPhoto via Getty Images)

German motor lubricants manufacturer Liqui Moly has become a sponsor of handball’s men’s EHF Champions League during the 2020-21 season.

The deal was brokered by the Infront agency and digital sports media company DAZN Group as part of the pair’s new 10-year international rights contract with the European Handball Federation that begins with this season’s editions of the EHF club competitions.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Handball
Media

The European Handball Federation has unveiled major changes to its digital media provision to tie in with the official start of its 10-year exclusive media and marketing rights deal with the Infront agency…
Handball
Media

The EHF Marketing division of the European Handball Federation (EHF) has announced viewing patterns for its men’s and women’s Champions League competitions, with the number of broadcasts having increased sig…
Handball
Media

The European Handball Federation has reported back on the first season of its exclusive media and sponsorship rights deal with the Infront agency and multi-platform subscription broadcaster DAZN by stating…
Handball
Media

ServusTV, the commercial free-to-air broadcaster in German-speaking countries, has revealed that it has acquired media rights to show selected games of the EHF Champions League in Germany following a deal…