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Levi’s and KitKat make esports sponsorship moves

(Photo by Michal Konkol/Riot Games Inc. via Getty Images)

Fashion brand Levi's has signed as a supplier of the Prime League, the official League of Legends league from Riot Games for all players in Germany, Austria and Switzerland.

The deal was made in collaboration with the Sportfive agency which has helped to create a bespoke esports platform – ‘Esports Collective supported by Levi’s’ – and will work on further activations going forward.

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