Pact adds to flurry of activity this year with emerging sports and properties
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Coyotes strike sports betting partnership with SaharaBets
The National Hockey League's Arizona Coyotes have secured a sports betting partnership with online gaming platform SaharaBets.
Both companies are run by Coyotes owner Alex Meruelo
NWHL, Stathletes agree to data partnership for 2021 season
The National Women’s Hockey League has announced a partnership with Canada-based ice hockey analytics company Stathletes, which will provide data and insights to the league’s teams throughout the NWHL…
Heineken USA strikes beer, hard seltzer partnership with UBS Arena
Heineken USA has become the exclusive beer and hard seltzer partner of UBS Arena, the new $1.1bn home of the National Hockey League's New York Islanders
NHL, Clutch strike multi-year Canadian partnership
Clutch, the Canadian online used car buying platform, has entered the sports sponsorship space for the first time by securing a multi-year Canadian partnership with the National Hockey League