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Lega Serie A details new look for 2019-20

Lega Serie A has unveiled a rebranding effort for the top division of Italian club football which will take effect from the 2019-20 season.

Serie A will receive a new logo from next season, developed as part of a wider rebranding plan for Lega Serie A brands and competitions.

Developed by the Ragù Communication agency, ‘A’ will be reinforced in a logo that is presented in a diamond shape.

“The logo presented is a further step towards the new identity of Lega Serie A, a historic brand recognised worldwide by millions of fans and enthusiasts,” Lega Serie A president, Gaetano Miccichè, said. “The new challenges to be faced are the achievement of ever wider international markets and the recognition of our product at a global level.”

The Lega said it will also introduce new awards recognising Serie A’s leading players. Awards will be made for the season’s best goalkeeper, defender, midfielder and forward, as well as the best young player and the overall player of the year.

These awards will be determined based on match data collected by Netco Sports and Stats.