English Premier League side Leeds United has become the first football club to avail itself of a new function on TikTok, enabling it to sell official merchandise and replica jerseys on the platform.
Fans of the team will be able to purchase items such as the club’s adidas-sponsored kit directly through the short-form video app. As a ‘Tiktok Shopping Partner’, the club will also be able to add a ‘shopping’ tab to its profile and tag products directly in the platform.
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