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Leeds finalise five-year Adidas deal ahead of Premier League return

(Photo by Alex Dodd - CameraSport/CameraSport via Getty Images)

English football’s Leeds United has followed up its recent promotion to the Premier League with the announcement of its signature of a long-term kit supply deal with global sportswear brand Adidas.

The deal will run for five years from the start of the 2020-21 season and will see the brand supply the match kit and training wear across all the club’s teams.

Leeds has indicated it is a record-breaking kit supply contract for the club in financial terms.

Adidas follows Italian sportswear brand Kappa in the role of Leeds kit supplier, with the company also having held the rights for five seasons.

It joins a sponsorship portfolio currently headlined by gambling firm 32Red in a shirt sponsorship agreement due to run until the end of the 2020-21 season. However, there have been reports that this could be curtailed. The betting operator hit the headlines amid its controversial involvement with Derby County and the deal to bring star forward Wayne Rooney to the club.

Adidas already fills the kit supplier designation at six Premier League clubs, including Manchester United, Arsenal and Leicester City. The brand’s full portfolio across the top four divisions of English football can be viewed in detail on SportBusiness Soccer.