The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
HyperX signs up with Valorant Champions Tour in CAA Sports-brokered deal
HyperX, the gaming division of Kingston Technology Company, has become a founding partner of Riot Games’ Valorant Champions Tour.
Barclays headlines UK League of Legends Champs in Lagardère-brokered deal
Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.
Zurich enters esports with Fokus Clan, deal brokered by Infront
German esports team Fokus Clan has signed up multi-national Zurich Insurance Group to its growing sponsorship portfolio
Sport1 renews Activision Blizzard deal in Germany, adds rights for European channel
German sports broadcaster Sport1 has extended and expanded a rights agreement with esports organisation Activision Blizzard to include coverage of several competitions on its eSports1 and eSportsONE channels