The League of Legends European Championship (LEC) has expanded its association with Nestlé’s global confectionery brand KitKat in a deal brokered by Sportfive.
Solary signs aperitif brand Justin Bridou in Sportfive-brokered deal
French esports team Solary has added aperitif brand Justin Bridou as a sponsor
Axe signs League of Legends partnership, deal brokered by CAA Sports
Unilever-owned male grooming brand Axe has signed as a multi-year partner of League of Legends Esports’ global events – the Mid-Season Invitational, World Championship, and All-Star Event.
HyperX extends naming rights deal for the Esports Arena Las Vegas
Gaming technology brand HyperX has extended its exclusive naming rights agreement for the HyperX Esports Arena Las Vegas located on the Las Vegas strip
Yankees enter esports market with investment deal
The New York Yankees Major League Baseball franchise has entered the esports sector through an investment partnership with Vision Esports, the parent company of the Echo Fox, Twin Galaxies and Vision Entertainment properties.