HomeNewsSponsorship & MarketingEsportsUSA

League of Legends Championship Series lands Bud Light as beer sponsor

The final play to end the game for Team Liquid that defeated Team Cloud9 to win their 4th straight championship during Day 2 of the 2019 LCS Summer Finals (Photo by Dave Reginek/Getty Images)

US beer brand Bud Light has agreed a deal to sponsor the League of Legends Championship Series (LCS)

Related News

Esports
Business

US video game developer Riot Games is set to introduce a franchise system for its European League of Legends Championship Series amid a raft of proposed changes that aim to bring it in line with its North American counterpart.

Esports
Events

Esports showpiece the League of Legends World Championship will return to China next year, with Shanghai Stadium named as host
Esports
Sponsorship & Marketing

Banking group Barclays will headline sponsor major League of Legends competitions in the UK and Ireland starting with the 2020 season.
Esports
Governance

The NBA 2K League is expected to add more expansion teams in the 2022 season, its president Brendan Donohue has disclosed.