HomeNewsSponsorship & MarketingGlobal

League of Legends Championship Series extends Red Bull deal, partners with Alienware

Riot Games’ League of Legends Championship Series, whose 2020 season began on January 25, has announced an extension of its partnership with energy drink Red Bull and a new deal with Dell PC gaming brand Alienware.

Red Bull North America will remain the official energy drink partner of the LCS and continue to provide tailgating experiences for fans and teams throughout the 2020 season at LCS Studios in Los Angeles. In addition, Red Bull gained the naming rights to a new press and VIP suite within LCS Studios called Red Bull Lounge.

Meanwhile, Alienware has helped build a computer cafe at the LCS Studio called LCS Arcade, which will feature the latest Alienware gaming PCs, equipment, and peripherals. Fans will also get the chance to compete in live one-on-ones against some of their favorite streamers, according to a release.

Last week, US beer brand Bud Light agreed a deal to sponsor LCS. Meanwhile, LCS also announced that its Spring Split Finals will take place on April 18-19 at Ford Center at The Star in Frisco, Texas, the training facility for the National Football League’s Dallas Cowboys.