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Land Rover renewal ramped up investment in Rugby Australia

(Photo by Cameron Spencer/Getty Images)

Land Rover is thought to have doubled its investment in Rugby Australia when it signed as a major partner and ‘Official Vehicle of the Wallabies’, from 2022 to 2024, in May.

SportBusiness Sponsorship understands from industry experts that the association between the two organisations was previously valued in the high six figures in Australian dollars per season, from 2018 to 2021. It is now understood to be worth between A$1.5m ($1m/€1m) and A$2m per season under an expanded deal.

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