LaLiga takes ‘next step’ in content strategy with Twitch deal

LaLiga, the organising body of the top two divisions of Spanish club football, has furthered its association with Twitch by becoming the first major European sports competition to officially join the global streaming service owned by Amazon.

LaLiga will launch a new weekly series of compilations, clips and special programmes, in Spanish and English, featuring players, ambassadors and LaLiga Icons. It will also publish original shows produced by LaLiga North America, the league’s operation covering the US, Canada and Mexico.

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