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LaLiga signs Sony Bank deal, teams up with cricket star Rohit Sharma

Image: LaLiga

LaLiga has signed its latest regional sponsor in Japan through a deal with commercial banking group Sony Bank.

LaLiga’s deal with Sony Bank will allow the company to use its brand for promotional activities. It comes after travel agent HIS became the first official partner of LaLiga in Japan, under a deal signed in July focusing on allowing more Japanese fans to travel to Spain to watch games.

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