LaLiga reaches out to youth market with Disney partnership

LaLiga has struck a partnership with the Iberia division of US mass media company Disney in what the president of the organising body of the top two divisions of Spanish club football, Javier Tebas, claims is one of the most important agreements in the history of the organisation.

The agreement with Disney Iberia is set to focus on promoting the values of sport in general, and football in particular, amongst young people under the banner of ‘Juega con valores’ or ‘Play with values’.

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