LaLiga North America has announced a multiyear partnership with telco Verizon, which is exclusive to the United States.
The multi-faceted partnership offers Verizon customers, through its loyalty program Verizon Up, the chance to interact with LaLiga through experiential events, educational opportunities, youth and coaching programming, clinics, and tournaments.
The relationship, which debuts with the Real Madrid v FC Barcelona El Clásico match on March 1, will also explore how Verizon’s innovative technology can enhance the fan experience.
LaLiga North America recently teamed up with FanWide, a website that shows sports fans the closest match-watch party or fan community event at sports bars across the US.
LaLiga is keen to further establish its presence in the US after announcing in August 2018 that it would play at least one match per season overseas as part of a 15-year partnership with Relevent Sports. In November, the league’s plans were halted – for the time being at least – after a Madrid court opted not to grant permission for a match between Villarreal and Atlético Madrid at Miami’s Hard Rock Stadium.
A proposed game between Girona and Barcelona at Hard Rock Stadium in January 2019 was also shelved after the latter’s board of directors backed out of the fixture citing a “lack of consensus” among stakeholders.