HomeNews

LaLiga launches startup competition as part of Microsoft collaboration

LaLiga has launched a technology startup competition as part of its sponsorship deal with Microsoft.

The Spanish football league will work with the Madrid-based Global Sports Innovation Center (GSIC) to identify technological developments in the sports and entertainment industry.

A press statement from LaLiga said the objective of the competition will be to: “empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation”.

The solutions presented in the competition must be based on four themes:

  • OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy
  • Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games
  • Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management
  • Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research

The competition is the latest stage in the partnership between the league and technology brand Microsoft, which began in December 2016.

LaLiga has 28 central partners, the most of any of the top five European leagues.

Read this: European football sponsorship report 2018-19: LaLiga

Most recent

Three-times World Series winners the San Francisco Giants are turning property developers with the Mission Rock mixed-use development across the way from their Oracle Park home. Barry M. Bloom examines a project 15 years in the making.

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.

The Campeonato Brasileiro Série A will be the only major football league in the world without international, local-language distribution in 2019. Callum McCarthy looks at why Brazilian club football lags behind its European counterparts.

The United States Tennis Association's successful bid to host the inaugural Fortnite World Cup finals at the Billie Jean King National Tennis Center in Flushing Meadows, New York, is part of a wider strategy to introduce the refurbished facility to a new and younger audience. Story by Bob Williams.