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LaLiga launches startup competition as part of Microsoft collaboration

LaLiga has launched a technology startup competition as part of its sponsorship deal with Microsoft.

The Spanish football league will work with the Madrid-based Global Sports Innovation Center (GSIC) to identify technological developments in the sports and entertainment industry.

A press statement from LaLiga said the objective of the competition will be to: “empower digital talent developing disruptive solutions in the football, sports and entertainment industry which can help continue LaLiga’s growth in the field of technology and innovation”.

The solutions presented in the competition must be based on four themes:

  • OTT, broadcasting, social media, digital content, new media, digital marketing, second screens, graphics, analysis, piracy
  • Fan engagement: fan profiles, social media, electronic sports, gamification, social listening, community, commercialisation, VR/AR/MR, digital games
  • Smart venues: security, fan engagement, ticket sales, fan experience, food and beverages, connectivity, cashless payments, access control and guest management
  • Sports performance: analysis, sports training materials, injury prevention, health and lifestyle, research

The competition is the latest stage in the partnership between the league and technology brand Microsoft, which began in December 2016.

LaLiga has 28 central partners, the most of any of the top five European leagues.

Read this: European football sponsorship report 2018-19: LaLiga