LaLiga close to US-focused deal with ‘massive conglomerate’

LaLiga, which operates the top two division of Spanish football, has revealed it is close to announcing a new partnership with a “massive conglomerate” that will support the organisation’s growth plans in the US, and has also confirmed a link-up with the Thai League.

Grégory Bolle, head of global sponsorship and sales for LaLiga, made the revelation today (Thursday) during a session at the SportAccord Convention in Bangkok, Thailand. Bolle said the partner is a “champion of marketing in the US” that will help LaLiga “take over” this market.

Bolle also confirmed LaLiga is close to launching “international fantasy games” for its competitions in a number of different languages. However, Bolle said he was only announcing “half the story” and was unavailable for comment after the presentation.

Meanwhile, LaLiga has also revealed details of an initial two-year partnership with the Thai League, the top division of football in Thailand.

The Memorandum of Understanding (MoU) was signed by Ivan Codina, the head of LaLiga’s regional office in Singapore; Somyot Poompanmoung, president of the Football Association of Thailand; and Emilio de Miguel Calabia, the Spanish ambassador to Thailand.

The Thai League and LaLiga will work together to promote grassroots football in Thailand, as well as collaborate on content creation, marketing and initiatives to help maintain the integrity of the sport in the Southeast Asian country.

LaLiga will advise the Thai League on creating sporting academies for youngsters and a new development programme that will include training visits to Spain for the U16, U19 and U21 player age groups.

LaLiga will support the Thai League with its efforts to develop the women’s game in the country, while the two organisations will undertake knowledge-exchange initiatives to allow the Thai League to gain an insight into how LaLiga operates.

Both organisations have also committed to work together on tackling issues such as match-fixing and other activities that bring football into disrepute. In addition, LaLiga and the Thai League will collaborate on efforts to combat piracy and shut down sites that offer illegal content.