LaLiga, the Spanish football league, has agreed a five-year deal for Dream11 to be its official fantasy game in India, starting this season and running until the end of 2023-24.
Dream11 will create a game based around the league allowing fans to create virtual teams and compete against each other.
Dream11 has more than 70 million users, according to Fortune India. The company has a range of official fantasy game deals in India, including with the Board of Control for Cricket in India, the Indian Premier League T20 tournament, the International Cricket Cricket, the Pro Kabaddi League, the Indian Super League (football), the NBA, and the International Hockey Federation.
Welcoming the deal, LaLiga India managing director Jose Antonio Cachaza said: “We are thrilled to announce our first ever regional partner in the Indian subcontinent, Dream11…In India, fantasy sports have massive popularity and our association with the country’s biggest fantasy sports platform will help us widen our reach and introduce many heroes of the league.”
Dream11 co-founder and chief executive Harsh Jain said: “Our association with LaLiga will help us deliver comprehensive and best-in-class fantasy sports experience to Indian football fans.”