HomeNewsIndustry MovesUSA

Lagardère Sports promotes Segal to North American CEO

Pic credit: Lagardère Sports

The Lagardère Sports agency has promoted Joel Segal to the position of chief executive of its North American business.

Lagardère Sports said that Segal (pictured), who joined the agency in 2010, will “bring the expertise he demonstrated in building a hugely successful [American] football representation business to the rest of the company’s operations”.

He is to retain his role as Lagardère Sports’ President of Football and will continue to lead and operate the agency’s football division on a day-to-day basis.

The experienced American football agent has led Lagardère’s NFL player representation business for the last nine years.

In 2016, the agency reached a new, long-term agreement with Segal that expanded his responsibilities at the agency as he became president of team sports. At that time, Lagardère Sports’ North American division was headed up by president and chief executive Andrew Pierce.

Lagardère is continuing its efforts to sale its sports and entertainment division, although the process took a hit recently with news of the termination of the agency’s 12-year media and sponsorship rights agreement with the Confederation of African Football.

Wasserman, the Los Angeles-based sports marketing company and talent agency, was one of the companies interested in a possible takeover but its interest is thought to have cooled of late.