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Lagardère brokers PPA sponsorship for France’s Supersevens

Sacha Valleau of France is tackled by Richard de Carpentier of England during day 2 of the 2019 HSBC Cape Town Sevens (Photo by Ashley Vlotman/Gallo Images/Getty Images)

PPA Business School has been announced as an official supplier of the Supersevens, a new professional rugby sevens championship in France, in a deal brokered by the Lagardère Sports agency.

Through the deal with France’s Ligue Nationale de Rugby (LNR), PPA will sponsor the new league until 2024.

Professional services firm Extenso Group was unveiled as the title sponsor of the league back in November. The deal officially names the league as the In Extenso Supersevens and runs for three seasons, until 2022-23, with a one-year extension option.

PPA will be granted rights to use the league’s logo and player imagery through their media communications. It will also be able to use the LNR logo and access a royalty-free photo and video bank from the competition.

The agreement will also include promotion across respective websites and social media channels. Additionally, PPA will receive hospitality and ticketing packages for Supersevens matches, as well as in-stadium visibility and exposure in the backdrop of mixed zone interviews and press conferences.