Major League Soccer’s LAFC has announced a multiyear partnership with Truly Hard Seltzer, which has been designated the team’s official hard seltzer.
The Boston Beer Company-owned brand’s logo will be displayed on LAFC shorts during the MLS Is Back Tournament in Orlando, Florida.
Going forward, Truly Hard Seltzer will be available at concession stands and premium spaces throughout Banc of California Stadium. The brand will also be present at several future fan and community events, including an upcoming Footgolf tournament.
The length and terms of the deal were not disclosed.
“We are truly excited to welcome Truly to the Black and Gold family,” LAFC president and co-owner Tom Penn said in a statement. “Truly is a premium brand that has shown an incredible commitment to LAFC and the Los Angeles community. We’re proud to showcase Truly on our shorts throughout the MLS is Back Tournament.”