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LAFC signs Jarritos partnership

LAFC (Credit: Getty Images)

Major League Soccer team LAFC has signed a multiyear partnership with Mexican soft drink brand Jarritos.

As part of the deal, Jarritos will be available throughout Banc of California Stadium, including the Sunset Club, Founders Club, Figueroa Club, and Goalkeepers Market. A Jarritos-branded cart will also be present on the concourse of the stadium during all LAFC home matches.

The partnership also includes collaboration between LAFC and Jarritos at select Fan Fests on Christmas Tree Lane outside Banc of California Stadium, hospitality and retail opportunities, as well as various activations at LAFC Academy events.