Kohli adds to endorsement roster

Indian cricket star Virat Kohli has signed endorsement deals with online money transfer service Remit2India and Dutch technology company Philips.

Kohli, who is captain of the Indian national team, has agreed a three-year partnership with Remit2India. The 29-year-old batsman will serve as a global brand ambassador for the company.

Kohli will be involved in marketing and customer experience initiatives for Remit2India, which is a subsidiary of the Finablr financial holding company.

Promoth Manghat, executive director of Finablr, said: “For a youthful brand like Remit2India, Virat with his image as a go-getter cricketer is an ideal fit. He represents a winning Indian enthusiasm which drives millions of Indians to distant shores to prove their mettle and in turn contribute to the home country’s development through their remittances. Both Remit2India and Virat share the spirit of excellence and it is a privilege to have him as the global face of the brand.”

Through his partnership with Philips, Kohli will serve as a brand ambassador for the company’s male grooming products. The partnership has been signed to coincide with the launch of Philips’ Trimmers BT 3000 Series.

“To associate with Virat Kohli is a natural choice – his beard is the most loved aspect of this stylish youth icon and Virat personifies our brand philosophy of the modern man flawlessly,” Dipti Jagdev Shah, senior marketing director and business head at Philips Personal Care, said, according to the Business Standard newspaper.