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Kigali Arena adds BK Group as naming-rights sponsor in $8m deal

Image: Bank of Kigali

Financial services company BK Group has acquired naming rights to Kigali Arena, a 10,000-seat venue in the Rwandan capital, in a six-year deal worth $8m (€7.5m).

The venue will be known as the BK Arena as part of a deal between BK Group, arena operator QA Venue Solutions and the Government of Rwanda. According to QA Venue Solutions, the agreement marks the biggest arena naming-rights deal on the African continent.

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