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Kia adds Melbourne Park arena naming rights to Australian Open association

(Photo by Cameron Spencer/Getty Images)

Automotive manufacturer Kia has expanded its presence in Australian tennis by acquiring the naming rights to the new show court at Melbourne Park.

The new 5,000-capacity court is an addition to the venue which hosts the Australian Open, one of tennis’ grand slam events. It will now be known as the Kia Arena across a multi-year agreement.

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