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Kelme ‘set for Premier League debut’ with Watford kit deal

(Photo by Leila Coker/MI News/NurPhoto via Getty Images)

Premier League football club Watford FC is set to sign up Spanish sportswear brand Kelme as its new kit supplier.

The two organisations have agreed a four-year contract worth £2.5m (€2.8m/$3.1m) per season, according to The Athletic.

This would represent a significant uplift on Watford’s current deal with sportswear giants Adidas. That agreement is valued at around £750,000 per year, as detailed by SportBusiness Soccer.

The Adidas agreement expires at the end of the 2019-20 season, having started in 2017-18.

After the postponement of the current season due to the Covid-19 pandemic, Watford are likely to complete the current campaign in Adidas kit, if and when the Premier League resumes.

The impending deal would be Kelme’s first in English football, building on kit supply contracts in Spain’s LaLiga with Espanyol and Alaves.

Watford’s full sponsorship portfolio can be viewed via the SportBusiness Soccer platform, which includes the values and duration of all sponsorship contracts held by clubs across the English Premier League, Spain’s La Liga, the Italian Serie A and the German Bundesliga.