The Rugby League World Cup 2021 has signed up sportswear brand Kappa as its Official Apparel Sponsor.
The deal for next year’s event, which will take place in England, will see Kappa supply all the kit for match officials, staff and volunteers at the tournament.
As part of the agreement, the brand will also create a range of clothing merchandise which will be made available for purchase both online and at the competition’s matches.
Jonathan Neill, commercial director at Rugby League World Cup 2021, said: “With a heritage and expertise in sports apparel and lifestyle fashion, and a commitment to being innovative and digitally led, Kappa will help increase the profile of RLWC2021 by transcending the sport of rugby league and driving wider fan engagement.”
The contract increases Kappa’s presence in rugby league, with the company having signed a three-year deal to become Super League side Salford Red Devils’ kit supplier in 2018.
Dave Bandell, UK Teamwear Manager at Kappa, said: “We are delighted to be part of the RLWC2021 and expand our growing reputation in rugby league. It really appealed to us especially with the legacy programme and also the inclusion of the women’s and wheelchair events.”
Kappa becomes the fourth brand to sign with the tournament in the ‘Official Sponsor’ category. It joins professional services network Deloitte, law firm Eversheds Sutherland and Manchester Metropolitan University.