Rapper turned sports agent Jay-Z has promised to shake up the sports agency sector with his new venture Roc Nation Sports.
Set up earlier this year, Roc Nation Sports has already signed major athletes including Geno Smith, quarterback for National Football League (NFL) side New York Jets and New York Giants’ Victor Cruz, as well as National Basketball Association player Kevin Durant, and Robinson Cano of Major League Baseball’s New York Yankees.
Jay-Z said: “[Sports agents] have been sitting around just doing the typical things…knock on the same doors. They go to Nike, they do the contract and then they sit back. They don’t do anything else. So they’ve been sitting around for 20-30 years just not doing anything. So me coming, that’s a problem for them. Because now they have to go to work, now they have to wake up, now they have to do things.
“They don’t want me around because now they have to do something for these athletes. The bigger goal is for all artists to get their just due. Not to get half-ass agents or people who rob them or people who don’t care about their finances. They’re just taking whatever is going to get them a cheque.”