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Japan’s major event organisers join forces to boost impact

The organising committees for the 2020 summer Olympic and Paralympic Games, the 2019 Rugby World Cup and the 2021 World Masters Games have agreed a partnership designed to maximise the benefits and impact of each event in Japan.

The 2019 edition of the Rugby World Cup national team rugby union tournament and the 2021 World Masters Games are both set to take place in Japan, either side of Tokyo’s Olympics in 2020. The World Masters Games is a multi-sport event designed for senior athletes aged outside the traditional spectrum for major events and will be held in the Kansai region of Japan.

The agreement signed today (Monday) will enable the three organising committees to work together to exchange knowledge and expertise, as well as share their experiences preparing for and managing major sporting events. This will cover areas such as marketing, public relations and volunteer recruitment and training programmes.

In a joint statement, the committees also said that they will aim to use the three consecutive events to boost sporting and cultural activities in Japan, as well as spur the economy and help build a society that promotes the active engagement of all citizens in sport.

Tokyo 2020 chief executive Toshiro Muto said: “Through the sharing of knowledge and through working closely together to ensure the success of all three events, we hope to leave a legacy for future generations, such as greater public participation in sporting activities.”

Akira Shimazu, chief executive of the 2019 Rugby World Cup local organising committee, added: “With so many sports events taking place in this three-year period, it will in essence be the ‘golden years of sport’. The World Masters Games 2021 organising committee will be joining the collaboration agreement that our organisation has with the Tokyo 2020 organising committee and we believe this will help further maximise the benefits for the respective events in areas such as communications, promotional activities, volunteers, preparations for the tournament and operations.”

Hiroo Kinoshita, secretary general of the organising committee for the 2021 World Masters Games, also said: “This three-way cooperation will allow the World Masters Games 2021 Kansai to inherit and develop the legacy bequeathed by the other two competitions, and we will make every effort to make all three events a great success. We believe that the power of sport will help energise Japan as a whole, and we hope to allow a sporting culture to develop across Japan.”