J.League teams up with WSC Sports to create AI-driven match clips

(Photo by Koji Watanabe/Getty Images)

The Japanese Professional Football League, organiser of Japan’s  J. League, has reached a deal with Israeli artificial intelligence company WSC Sports to generate match highlights clips for distribution on digital media.

WSC’s technology uses an algorithm that monitors the audio feed from a sporting event to capture key highlights automatically. The automated process also personalises the clips in near real-time.

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