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iX.co appointed to drive LNR’s digital fan engagement effort

Census Johnston of Toulouse is tackled during the French Top 14 match between Toulouse and RC Toulon (Tom Dulat/Getty Images)

iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push.

As part of the collaboration, iX.co launched a new English-language website for the LNR last week. The site is aimed at building an English-speaking fanbase for the Top 14, France’s highest domestic rugby union competition, in English-speaking territories where the sport is popular, such as Australia, New Zealand, South Africa and the UK. 

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