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iX.co appointed to drive LNR’s digital fan engagement effort

Census Johnston of Toulouse is tackled during the French Top 14 match between Toulouse and RC Toulon (Tom Dulat/Getty Images)

iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push.

As part of the collaboration, iX.co launched a new English-language website for the LNR last week. The site is aimed at building an English-speaking fanbase for the Top 14, France’s highest domestic rugby union competition, in English-speaking territories where the sport is popular, such as Australia, New Zealand, South Africa and the UK. 

As part of what an Infront statement calls a “360-degree digital approach”, iX.co has also launched new social media accounts for the league, in both English and Japanese, and will appoint editorial and content management to produce new activations for the LNR and Top 14. 

Last month, it was announced that iX.co was partnering with the Scottish Professional Football League, in a similar digital fan engagement push.

iX.co was founded in May this year, after Infront’s in-house digital services were merged with New York-based Omnigon. Shortly after its launch, chief executive Christoph Heimes and chief commercial officer David Nugent told SportBusiness about the goals of the new operation.