HomeNewsFan EngagementRugby UnionFrance

iX.co appointed to drive LNR’s digital fan engagement effort

Census Johnston of Toulouse is tackled during the French Top 14 match between Toulouse and RC Toulon (Tom Dulat/Getty Images)

iX.co, the digital subsidiary of sports marketing company Infront, has been appointed by the French Rugby League (LNR) as a digital consultancy partner to help drive its global fan engagement push.

As part of the collaboration, iX.co launched a new English-language website for the LNR last week. The site is aimed at building an English-speaking fanbase for the Top 14, France’s highest domestic rugby union competition, in English-speaking territories where the sport is popular, such as Australia, New Zealand, South Africa and the UK. 

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here

Related News

Rugby Union
Business

English Premiership team Wasps has today (Monday) launched a retail bond on the London Stock Exchange as it continues its bid to become the biggest revenue-generating club in rugby union.

Rugby Union
Business

European Professional Club Rugby (EPCR), the organisers of the European Rugby Champions Cup and Challenge Cup tournaments, has appointed Vincent Gaillard and Simon Halliday to fill senior management positions designed to drive the organisation forward.

Rugby Union
Events

The English Rugby Football Union’s bid to cut the Six Nations Championship from a seven to a six-week schedule has been denied after France stood with the four other competing nations against the proposal at a board meeting earlier this week, according to multiple reports.

Rugby Union
Governance

Rugby Australia cut its losses to A$4.5m ($3.3m/€3.1m) last year after broadcast revenue increased by more than 50 per cent during another rugby union season disrupted by the Covid-19 pandemic.