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ITTF opts to go it alone by ending TMS commercial partnership

The International Table Tennis Federation has said it will end its exclusive commercial and marketing partnership with TMS International on January 1 in favour of exploiting its rights in-house.

TMS International has managed the ITTF’s commercial properties since 2003 but the body will next year switch to an in-house marketing model.

ITTF president Thomas Weikert confirmed that the ITTF’s marketing and Asia Pacific headquarters will manage the rights from next year, under the guidance of marketing director Steve Dainton.

All of TMS International’s deals brokered with marketing partners, contractual partners, sponsors and television networks will be transferred back to the ITTF on January 1.

“After many years representing the ITTF with their commercial rights, the timing was right for us to find this solution together with ITTF for the benefit of the sport,” TMS International managing director Anders Thunstrom said. “TMS had, more or less, reached our capacity of what we were able to generate for the ITTF, so for us to jointly look into this with the ITTF was not so difficult.

“With ITTF now looking after their own rights, it will give them some flexibility on how to handle their rights, some rights could be kept in-house, some other rights the ITTF can look elsewhere to get support, which I hope will benefit table tennis in the long run.”

TMS International will continue to service the sport of table tennis, as well as other sports, through clubs, regional and continental associations and federations, with a focus initially on North America.