Under the three-year deal, SuperSport will broadcast Serie A from the 2007-08 season to the 2009-10 season. The agreement also covers the Milan Channel.
Riccardo Silva, president of Media Partners & Silva said: “While approaching the 2010 World Cup, the broadcast of Italian Serie A will provide SouthAfrican viewers with a world class football experience. The Milan Channel, with AC Milan as European Champions, will complete the picture with simply the best club football available in Europe”.
Imtiaz Patel, CEO of SuperSport said: “SuperSport is very proud to bring Italian Serie A to its subscribers. We have no doubt that this league will be of immense interest to all football lovers.”