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Iqoniq adds McLaren Racing to sports portfolio

Carlos Sainz celebrates with members of the McLaren F1 team after being awarded third place in the 2019 Brazilian Grand Prix. (Photo by Getty Images/Getty Images)

McLaren Racing has signed the engagement app Iqoniq as the official fan engagement partner of the McLaren Formula 1 team.

The multi-year sponsorship will start at this weekend’s British Grand Prix and will see the Iqoniq brand represented on the McLaren F1 pit crew helmets.

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