The International Paralympic Committee (IPC) has extended a partnership with analytics provider Nielsen Sports through to the 2020 summer Games in Tokyo.
The two parties, which first linked up in 2003, will continue to work together to optimise the IPC’s commercial strategy ahead of the Games. Specifically, Nielsen will analyse new potential revenue streams for the IPC and possible target markets, whilst embedding partners and sponsors into communications.
As the IPC’s preferred research and consulting solutions partner, Nielsen Sports will also provide broadcast media valuation and market research services. For the first time, Nielsen Sports will also be providing the IPC with a digital strategy, as well as digital evaluation monitoring and measurement.
“We have had a great working relationship with Nielsen Sports for over 15 years,” IPC chief executive Xavier Gonzalez said. “Their unrivalled insights and expertise in sports, and more importantly, international federations, has given the IPC the foundation to continue to promote and drive forward Para sports.
“Nielsen Sports’ global network of experts allows us with confidence to access their industry leading solutions for any sport in any market in the world. This is such an essential factor for us, especially in the build up to the Tokyo 2020 Paralympic Games.”
Glenn Lovett, the co-managing director of Nielsen Sports, added: “Our consulting solutions combined with Nielsen’s analytical capabilities enable us to forge a robust commercial strategy for the federation. This will allow Nielsen Sports to support the IPC in better optimising its revenues ahead of the Games in Tokyo.”