HomeNewsSponsorship & MarketingChina

IOC signs apparel deal with Hengyuanxiang Group

(Kai Pfaffenbach - Pool/Getty Images)

The International Olympic Committee has agreed a new partnership with Chinese textile company Hengyuanxiang Group (HYX) spanning the next two editions of the Olympic Games.

HYX will serve as the official formal uniform provider to the IOC for next year’s summer Olympic Games in Tokyo and the 2022 winter Olympics in Beijing.

The group has a history of supporting sport in China, including as a sponsor of the 2008 summer Olympic Games in Beijing and as a partner of the Chinese Olympic Committee from 2009 to 2012 and subsequently sponsor from 2013 to 2016.

Liu Ruiqi, president of HYX, said: “To have the opportunity to provide the formal uniforms to the IOC is a great honour for HYX, and we hope such cooperation will continue as long as possible.”

The deal announced today (Monday) sees HYX succeed Russian company Bosco in the role. Bosco hit the headlines in late 2017 after asking the IOC not to use its brand during the 2018 winter Olympic Games amid displeasure at the sanctions imposed on the Russian team amid its high-profile doping scandal.

Before Bosco, US sportswear company Nike partnered with the IOC from 2013 to 2016.