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IOC retains clip rights for Olympic Channel, set to go to market in Australia

Patty Mills of Australia drives to the basket during game between Australia and Spain at Rio 2016 (Photo by Eric Gay - Pool/Getty Images)

The International Olympic Committee has retained clip rights in 68 territories that it will exploit on the Olympic Channel during the Tokyo 2020 Olympic Games as it seeks to drive greater engagement for its digital media platform.

Having launched the Olympic Channel as the Rio 2016 games drew to a close, the IOC is now looking at ways to increase traffic on the platform but without stepping on the toes of rights-holding broadcasters.

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