IOC in talks with international federations over ‘non-compulsory’ branding at qualifier events

IOC sports director Kit McConnell speaking at ASOIF general assembly (credit: ASOIF)
IOC sports director Kit McConnell speaking at ASOIF general assembly (credit: ASOIF)

The International Olympic Committee and various international federations will soon introduce common branding at Olympic qualification events, but the use of the branding is not compulsory, according to Kit McConnell, sports director at the IOC.

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