The IOC has targeted $1 billion in revenues from its TOP sponsors programme for Vancouver and the 2012 Summer Olympics in London.
The IOC currently has nine major sponsors worth $883 million across the two events, a slight increase on the $866 million it brought in with the sponsorship programme for the 2006 Turin and 2008 Beijing two-Game package.
“There is hope [of a deal] just before Vancouver or during Vancouver,” Heiberg told Reuters yesterday. “I hope that we will have one but we are in negotiations with more than one company. I hope before or during Vancouver we will sign a contract and go public.”
Most major companies pay around $100 million in cash and in-kind services to become TOP sponsors over a four-year period.