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IOC Coordination Commission urges Milan-Cortina 2026 to maximise sponsorship interest

(Photo by Elsa/Getty Images)

The International Olympic Committee’s Coordination Commission for the 2026 Winter Olympic and Paralympic Games in Milan-Cortina has carried out its first on-site meeting in Italy, with 2023 pinpointed as an “important year” from a commercial perspective.

The Commission has highlighted the growing motivation among prospective domestic sponsors of the Games, with the local organising committee expected to capitalise on this interest to drive more sponsorship deals.

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