IOC Coordination Commission urges Milan-Cortina 2026 to maximise sponsorship interest

(Photo by Elsa/Getty Images)
(Photo by Elsa/Getty Images)

The International Olympic Committee’s Coordination Commission for the 2026 Winter Olympic and Paralympic Games in Milan-Cortina has carried out its first on-site meeting in Italy, with 2023 pinpointed as an “important year” from a commercial perspective.

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