HomeNewsSponsorship & MarketingIce HockeyChina

International Ice Hockey Federation appoints Chinese actor Wu Jing as ambassador

Team China celebrate victory over Team Japan during the Women's Preliminary Round Group B match at the 2022 Winter Olympic Games (by Bruce Bennett/Getty Images)

The International Ice Hockey Federation has appointed Chinese actor and director Wu Jing as a global ambassador, as it looks to increase the popularity of the sport in China.

The IIHF is aiming to capitalise on momentum behind winter sports in China due to the Beijing Winter Olympics. It has also been publishing content on social media platforms in China to educate the market about the sport.

You need to have an account to access our content

Find out more about our news, features and services

Already have an account? Sign in here