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Infront’s German skiing sponsorship remit to cover 2023 Biathlon Worlds

Denise Herrmann of Germany wins the bronze medal during the IBU Biathlon World Championships Men's and Women's Mass Start (Photo by Christophe Pallot/Agence Zoom/Getty Images)

The German Ski Association (DSV) has expanded its work with the Infront agency through a new sponsorship rights sales agreement for the 2023 edition of biathlon’s IBU World Championships in Oberhof, Germany.

Infront currently serves as the DSV’s exclusive marketing rights partner for IBU World Cup races and the Four Hills tournament. It is also the international media rights partner for all International Ski Federation (FIS) World Cup events in Germany.

Infront extended its exclusive sponsorship rights sales agreement for IBU World Cup events taking place in Germany in November 2018. The new agreement runs until the 2025-26 season. The agency prolonged its contract with the Four Hills ski jumping showpiece in January 2018. The new agreement covers marketing rights for the event worldwide through until 2021-22.

On the new Biathlon World Championships deal with Infront, Stefan Schwarzbach, board member communication of the DSV, said: “It was a logical step for us to once again rely on the expertise and proven network of Infront to market the IBU World Championships Biathlon in Oberhof to ensure they will be successful from both a sporting and economic point of view.”

Stefan Krauss, vice-president of winter sports and managing director of Infront Austria, added: “The IBU World Championships Biathlon are an absolute highlight of the winter sports season. It is an excellent base for our sponsors, providing comprehensive brand exposure in Germany – a top biathlon market.”

Infront also holds a direct sponsorship rights agreement with the IBU for the sale of title sponsorship rights and key advertising partners at the IBU World Cup and World Championships up until 2022.

The German town of Oberhof is a regular host of biathlon events and the Arena am Rennsteig venue also staged the World Championships in 2004.