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Infront to market Fiba World Cup rights

The Infront China division of the Infront Sports & Media agency has been named as the exclusive partner for the domestic marketing rights of the International Basketball Federation’s (Fiba) 2019 World Cup, which will be held in China.

Infront China agreed the partnership with Fiba and the World Cup’s local organising committee.

Infront China will drive the commercial programme for the event’s sponsorship and hospitality packages in China. The company will also support the local organising committee and Fiba on ticketing and merchandising initiatives relating to the event.

Li Jinsheng, standing vice-director general of the local organising committee, said: “As we officially launch the domestic commercial programme, we are expecting domestic and international enterprises to seize this opportunity to participate in the programme and other aspects of preparations for the event and strengthen exchange and cooperation for win-win outcomes.

“The LOC will work together with Infront (China) to safeguard sponsors' interest, ensure returns on each of their rights and create a good marketing environment for the event.”

One of the key marketing milestones on the Road to China 2019 will be the unveiling of the event’s official mascot. Fans have today (Monday) been invited to submit ideas for the mascot, with the deadline to enter a complete concept having been set for January 7.

In June 2016, Fiba signed a long-term strategic partnership with Infront through to 2033. As part of the deal, Infront’s parent company, Wanda, is Fiba’s worldwide exclusive partner for the sale and marketing of global sponsorship and licensing rights in relation to four Fiba World Cup cycles.

Infront China is also a long-term partner of the Chinese Basketball Association.  

The World Cup will be staged across eight Chinese cities from August 31 to September 15, 2019. It will mark the first time China has hosted the tournament.