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Infront to distribute Great Ocean Road Race globally, Seven renews domestic rights

A general view during the Cadel Evans Great Ocean Road Race (Photo by Robert Cianflone/Getty Images)

The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic coverage of the cycling event.

The event has formed part of the men’s UCI WorldTour calendar since 2017 and the Women’s World Tour since 2020. It is officially known as the Cadel Evans Great Ocean Road Race in honour of the Australian cyclist who won the Tour de France in 2011.

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