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Infront teams up with Ochsner Hockey for IIHF Worlds merchandise venture

Saku Maenalanen of Finland (R) and Damon Severson of Canada (L) during the 2022 IIHF World Championship final (Jari Pestelacci/Eurasia Sport Images/Getty Images)

Swiss ice hockey products supplier Ochsner Hockey has re-established its connection with the Ice Hockey World Championships after agreeing a deal with the Infront agency to jointly deliver all International Ice Hockey Federation (IIHF) merchandising for the next four editions of the national team event.

The new agreement will come into effect for the 2023 tournament in Finland and Latvia and will give Ochsner Hockey exclusive rights to produce and market event-related official World Championships merchandise globally. It previously held a similar position from 2004 to 2011.

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