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Infront takes digital D2C route with launch of iX.co

Infront, the Zug-based sports marketing company, has launched a ‘digitally native’ direct-to-consumer operation to connect brands and sports rights-holders to fans around the world.

iX.co brings together the brand and media resource and capabilities of the Infront Group - including its in-house Infront Digital Service – and New York-based digital services company Omnigon, which was acquired by Infront earlier this year.

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