Infront renews WEC media rights distribution deal

The 24 Hours of Le Mans (Photo by Dean Treml/Red Bull via Getty Images)

The Infront agency has signed an extension to its deal with the Automobile Club de l’Ouest (ACO) to remain as the exclusive media rights distributor of the FIA World Endurance Championship. 

The new agreement renews a relationship which began in 2015 and has seen Infront help the WEC grow its audience and exposure worldwide through a multi-platform distribution strategy, involving making races and highlights available to fans across various touchpoints.

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